Caress Flow — Investment Brief
For Dr Gemma Lewis MRCS MRCGP · Clinical Director, DoctoriumGP Derby
What is Caress Flow?
The treatment
A 15-minute, two-phase treatment delivered via single-use disposable cannula. Phase 1 (10 mins): high-concentration molecular oxygen reactivates microcirculation and promotes tissue regeneration. Phase 2 (5 mins): low molecular weight hyaluronic acid (vaginal-specific formulation) restores hydration and elasticity.
No heat. No laser. No RF energy. No ablation. All natural substances. No anaesthetic. No downtime. No restrictions post-treatment.
Conditions treated
The Deal
Market Context
Device Comparison
How Caress Flow compares to MonaLisa Touch, EmFemme 360 — and how all three fit DoctoriumGP's portfolio
Head-to-Head
Strategic Summary
Caress Flow vs MonaLisa Touch
MonaLisa Touch is the gold standard for evidence but costs £25–30k upfront and requires a trained laser operator, anaesthetic, and 5+ days downtime per session. Patients actively choosing between them will favour Caress Flow for convenience. At £1,000 (course of 5) vs £1,720–£2,200 (course of 3), it is dramatically cheaper — and patients get more sessions. The breast cancer survivor cohort cannot use laser at all — Caress Flow owns this group entirely.
Caress Flow + EmFemme 360 Together
These two devices are complementary, not competing. EmFemme 360 is strongest for laxity and tightening (RF thermal remodelling) at £1,550 for a course of 3. Caress Flow is strongest for dryness, infection, and conditions where energy devices are inappropriate (e.g. lichen sclerosus, HPV) at £1,000 for a course of 5. A patient with post-menopausal dryness + mild laxity might benefit from both — a combined package of ~£2,350–2,550 positions DoctoriumGP as a one-stop intimate wellness clinic. No competitor locally offers both modalities.
UK Clinics & Pricing
All known Caress Flow UK providers, plus local competitor treatment pricing
Caress Flow — All UK Clinics (10 confirmed, May 2026)
| Clinic | Location | Per Session | Course (×5) | Distance from Derby | Notes |
|---|---|---|---|---|---|
| Vie Aesthetics | Holborn, London | £250 | £1,000 | ~130 miles | Flagship UK clinic |
| Vie Aesthetics | Harley Street, London | £250 | £1,000 | ~130 miles | |
| Vie Aesthetics | Rayleigh, Essex | £250 | £1,000 | ~130 miles | |
| CMA Clinic | Fulham Road, London | ~£250 | ~£1,000 | ~130 miles | Pricing assumed |
| Talking Longevity | Didsbury, Manchester | POA | POA | ~55 miles | Nearest competitor |
| Talking Longevity | Lymm, Cheshire | POA | POA | ~55 miles | |
| Talking Longevity | Leigh, Greater Manchester | POA | POA | ~65 miles | |
| Talking Longevity | Fulham Road, London | POA | POA | ~130 miles | |
| Ejoli Clinic | Beverley, East Yorkshire | POA | POA | ~80 miles | |
| Wiltshire Women's Health Hub | Swindon, Wiltshire | £199 (ANP) £249 (consultant) | POA | ~110 miles | Budget end |
| DoctoriumGP ← YOU | Derby, DE1 | £150 intro → £275 | £750 intro → £1,000 (×5) | Local | Only Midlands clinic |
DoctoriumGP will be the 11th UK clinic and the only one in the East or West Midlands, Derbyshire, Nottinghamshire, Leicestershire, Staffordshire or South Yorkshire.
Local Competitor Treatments — Derby Catchment (within ~50 miles)
| Clinic | Location | Treatment | Per Session | Course Price | Dist. from Derby |
|---|---|---|---|---|---|
| DoctoriumGP | Derby DE1 | BTL EmFemme 360 (RF) | ~£517 | £1,550 (×3) | Local |
| DoctoriumGP | Derby DE1 | BTL Emsella | TBC* | TBC* | Local |
| New U Incontinence Clinic | Nottingham NG16 | BTL Emsella ×6 | ~£200 | £1,200 | ~14 miles |
| Lipo Sculpt | Nottingham | FemiWand HIFU | £359–£399 | N/A | ~14 miles |
| Healand Clinic | Leicester LE1 | O-Shot / PRP | £599 | Single session | ~30 miles |
| MUMS Clinic | Solihull B91 | BTL Emsella ×6 | £60 | £360 — outlier | ~35 miles |
| ThermiVa Care UK @ MUMS | Solihull B91 | ThermiVa RF ×3 | POA | ~£2,350 | ~35 miles |
| Harley Skin & Laser | Stoke-on-Trent | Ultra Femme 360 ×4 | — | £1,000–£1,200 | ~35 miles |
| Eve Clinics | Leamington Spa | MonaLisa Touch CO2 ×3 | £625 | £1,650 | ~38 miles |
| The Women's Health Clinic | Birmingham B15 | Nu-V CO2 laser ×3 (nurse) | £400 | £1,200 | ~40 miles |
| The Women's Health Clinic | Birmingham B15 | Nu-V CO2 laser ×3 (doctor) | £600 | £1,800 | ~40 miles |
| VIVO Body Studio | Birmingham | FemiWand HIFU | £149 | N/A | ~40 miles |
* DoctoriumGP Emsella pricing not publicly listed. Confirm in Pabau and add here. EmFemme 360 pricing confirmed from Pabau: £1,550 course of 3 (Dr Gemma Lewis, 30 min). Green rows = DoctoriumGP own treatments.
ROI & Break-Even
Two-phase pricing agreed: £150/session during 12-week trial → £275/session standard. ROI shown at standard rate (£275). Trial phase will be lower revenue but fills the pipeline.
Realistic Scenario — 5 Treatments/Week (at standard £275)
Interactive Calculator
Scenario Comparison — Standard Pricing (£275/treatment, from month 4)
| Utilisation | Tx/yr | Revenue | Consumables | Net (Rent £450/mo) | Net (Lease £300/mo) | Break-even |
|---|---|---|---|---|---|---|
| Minimal (2/wk) | 104 | £28,600 | £4,680 | £18,520 | £20,320 | Immediate |
| Realistic (5/wk) ← planning basis | 260 | £71,500 | £11,700 | £54,400 | £56,200 | Immediate |
| Stretch (8/wk) | 416 | £114,400 | £18,720 | £90,280 | £92,080 | Immediate |
| Ade says unlikely (10/wk) | 520 | £143,000 | £23,400 | £113,800 | £115,600 | Immediate |
Trial phase (first 12 weeks at £150): same volume, revenue ~55% of above. Still profitable — consumable-only cost is covered by treatment 1. Use the calculator above with £150 to model trial revenue exactly.
3-Year Projection (Realistic — 5 tx/week)
Rent model. Year 2 includes top-up sessions from Year 1 patients (+£14,300). Year 3 compounds further (+£28,600 from Yr1+Yr2 returning). Consumables £45/treatment throughout.
Patient Volume Needed
Go-to-Market Strategy
Lead with the symptom. Close with the solution. No one searches "Caress Flow" — they search "vaginal dryness".
Marketing Assets — Already Available from Lawmed
Top Keywords to Target
High-volume symptom terms
Commercial intent terms
Decision & Actions
Everything agreed, confirmed, or still outstanding
Status of All Key Items
Hi Ellie,
Thanks for such a thorough response — really helpful, and great to have Len across it too.
The exclusivity arrangement sounds very fair and we're happy to proceed on that basis. Looking forward to seeing the loan agreement before the end of the week.
Regarding pricing for the two patients — we'd like to offer both ladies our introductory trial rate of £150 per session. As they'll be among our very first Caress Flow patients, we'd ask in return that they consent to sharing their experience as a case study and testimonial for our marketing, should they be happy with their results. That feels like a fair exchange for both sides.
Please do pass their contact details across to us and Gemma will give them both a call before the 11th.
See you on Monday.
Best,
Ade Whetton
Managing Director, DoctoriumGP